We traded at the Chicago Board Options Exchange
We helped pioneer options trading technology for the retail trader
Was formed to change how you talk about finance
What we do?
The first and most important piece of information to consider before selecting an options trading account is what kind of trader you are. What is your trading style and risk appetite? Which tools would you like to have handy?
Options are complex products to understand and trade. All of the brokers listed above allow customers to build complex options positions as a single order. Some brokers, such as Vanguard and Robinhood, only allow one position per order, leaving it to the individual trader to place multiple orders one at a time to create a combination position. Merrill Edge lets you place two-legged spreads, but anything more complex will require an additional order.
Our mission is to provide investors with unbiased, comprehensive reviews and ratings of online brokers. Our reviews are the result of six months of evaluating all aspects of an online broker’s platform, including the user experience, the quality of trade executions, the products available on their platforms, costs and fees, security, the mobile experience and customer service. We established a rating scale based on our criteria, collecting over 3,000 data points that we weighed into our star scoring system.
In addition, every broker we surveyed was required to fill out a 320-point survey about all aspects of their platform that we used in our testing. Many of the online brokers we evaluated provided us with in-person demonstrations of their platforms at our offices.
Real help, from real humans
Sometimes you just need to talk to a real person. That’s why we have Financial Consultants on call, free of charge.
Real guidance. Real recommendations.
Our Financial Consultants work to find the right solutions for you. And since we don’t offer proprietary mutual funds and ETFs, we’re not tempted to push proprietary products for our own financial gain.
- Investment recommendations
- Portfolio building strategies
- Reviews and analysis of your current investments with E*TRADE tools
Start planning your retirement
You can work with a dedicated retirement specialist to help roll over your 401(k), plan out your future financial needs, choose the right investments, and more.
- Work with our rollover specialists to roll over your IRA or 401(k)
- Get guidance on building your retirement portfolio
- Estimate your projected income and financial needs in retirement